Mmm, cupcakes
Posted on Thursday, February 18th, 2010 at 7:02 pmI was excited when I read that Crumbs, a New York-based cupcake shop, was going to be opening up some shops in the DC area. After all, you can never have too many cupcakes! But after reading the article in today’s WaPo about it, my enthusiasm has lessened, thanks to these quotes from co-founder Jason Bauer:
“When we come into the market, people are going to realize what a real cupcake is all about,” boasted Bauer, 40, who opened the first Crumbs on New York City’s Upper West Side with his wife, Mia, in 2003.
“We came down to that market four months ago and did a complete tour and hit every cupcake place,” Bauer said. “Quite honestly, we weren’t impressed with anybody’s product.”
Dude. Not cool. I certainly haven’t hit every cupcake place around here (though I dream of it), and though I don’t like all the ones I have hit, there certainly are some really good shops here–I’m particularly fond of Red Velvet, Fancy Cakes by Leslie (though I wish they’d go back having more varities of cupcake–not “decorate your own cupcake”), and Georgetown Cupcake. And so even though it looks like there’s going to be a Crumbs in an area of downtown that I frequent–as well as one in Rockville–I’m less inclined to check it out than I would be if Jason had just been like, “DC has shown that it loves cupcakes, and we’re eager to compete!” or something similarly inoffensive.